For the third year running, legendary hair care brand Alberto VO5, trusted by consumers for 60 years, has declared August “National Anti-Frizz Month,” with a mission to help women fight frizzy hair.

The brand’s frizz-taming products include its iconic Hot Oil Therapy treatment; Shine, Glow and Go Beauty Oil; and Smooth + Sleek Shampoo and Conditioner. 

The brand is promoting its “frizz-fighting regimen” on its website and social media channels.